Privacy Policy

This Privacy Policy applies only to (however accessed and/or used, whether via personal computers, mobile devices, or otherwise), which is owned or controlled by Al Roker Entertainment, Inc., its parent, subsidiaries, affiliates, successors and assigns (collectively, “Company,” “we,” “our” or “us”), or other interactive features that are or may become accessible or downloadable through (excluding any third party web sites) and that post a link to this Privacy Policy (collectively, the “Web Site”). This Privacy Policy only covers information collected at the Web Site, and does not cover any information collected at any other web site or offline by Company (unless specifically stated). Please read this Privacy Policy carefully. Company provides this Privacy Policy to help you make an informed decision about whether to use or continue using our Web Site. The purpose of this Privacy Policy is to disclose to you what information we may collect on the Web Site, how we may use and collect it, with whom we may share it, and certain other matters related to such information, including the choices you may have regarding our collection, use, and disclosure of such information. This Privacy Policy may be revised from time to time, so please revisit this page to remain fully informed of our privacy policy. In addition, this Privacy Policy is incorporated into and is subject to our Terms of Use which govern your use of the Web Site and the content you submit to the Web Site and any separate guidelines document or end user license agreement setting forth additional conditions that may apply to a service or feature offered through this Web Site (“Additional Terms”).


Types of Information We Collect:

Information You Provide Us:

We may ask you to provide us with two types of information that allows us to deliver you the optimal experience on our site. They include personal information, which is information that could reasonably be used to identify you personally, such as your name, e-mail address, address, including City, State and Zip Code, telephone number, mailing and billing addresses, device or technology used to access Website, traffic referral, generic user interests, internet protocol (IP) address or persistent IDs that you may provide to us in connection with any requests to subscribe to our newsletter made through the Web Site or through our use of third-party sites Woo Commerce, PayPal, Google Analytics, Digital Prezence, and Vimeo. We may collect this information at various places and forms on the Web Site, including registration forms for newsletters and other communications (e.g., whether by e-mail, mobile device, etc.); when you communicate or otherwise interact with us in any way; when you submit information to us (whether or not the information is intended to be posted on the Web Site). It is your right to choose not to provide certain information (for example your name, email address or IP address) but then you may not be able to take advantage of some of the Web Site’s features such as a subscription to the newsletter or contacting us.

Information from Other Sources:

We also may receive information about you from other sources. For example, we may obtain geographic or demographic information, billing address, email address, information regarding your possible interests, your browser, services provider, internet protocol (IP) address, persistent IDs, device or technology used to access the Web Site from third parties or we may receive information from a marketing partner in connection with a co-branded web site or promotion. We use this information to enhance our ability to serve our clients in a more personally tailored way. We may combine the information we receive from those other sources with information we collect through the Web Site. In those cases, we will apply this Privacy Policy to any personal information received, unless otherwise specifically disclosed by us at the time you provide your personal information. Information submitted by you through newsletter subscription and Shop may be used internally by Company in order to enhance its business; it may also be stored, discarded, or destroyed by Company, in Company’s sole discretion, and Company will have no obligation to return such submissions to you. You may, however, exercise your right to deletion by reaching out to More information on your rights and the ways to exercise them are included below.


What are cookies? The Web Site uses standard technology called “cookies” which are small data files or strings of text that are transferred to your computer (or other Internet-accessing device) when you visit the Web Site and allow your browser to accept cookies. Cookies automatically identify your web browser to the Web Site whenever you visit the Web Site and may make navigating and using the Web Site easier for you. Additionally, accepting cookies may allow you to, among other things, personalize your experience on the Web Site. Currently, we use Google Analytics for aggregated, anonymized website traffic analysis. In order to track your session usage, Google drops a cookie (_ga) with a randomly-generated ClientID in your browser. This ID is anonymized and contains no identifiable information like email, phone number, name, etc. However, Google Analytics does install persistent cookies which provides us with a Persistent ID which is considered PII under the California Consumer Privacy Act. We also send Google your IP Address. There are a variety of types of cookies and Company may from time to time use any of them. A persistent cookie remains after you close your browser. Persistent cookies may be used by your browser on subsequent visits to the Web Site. Persistent cookies can be removed through the settings in your web browser. A session cookie is temporary and disappears after you close your browser. A secure cookie is used when you are accessing the site using a secure https connection, which can be determined by the beginning of your web address. A third-party cookie is one that you can reset your web browser to refuse all such cookies or to indicate when a cookie is being sent. Most browsers are initially set to accept cookies, but you can change your settings to notify you when a cookie is being sent or updated, or to block cookies altogether. Please consult the “Help” section of your browser for more information or visit Users can also manage the use of Flash technologies, with the Flash Management tools available at Adobe’s website at Please note that by blocking any or all cookies you may not have access to certain features, content or personalization on our site.

Our use of Cookies:

FILE TYPE (Which type of cookie) PURPOSE (Why we’re collecting) STORAGE PERIOD* (How long we’re keeping it)
woocommerce_cart_hash Helps WooCommerce determine when cart contents/data changes. session
woocommerce_items_in_cart Helps WooCommerce determine when cart contents/data changes. session
wp_woocommerce_session_ Contains a unique code for each customer so that it knows where to find the cart data in the database for each customer. 2 Days
woocommerce_recently_viewed Powers the Recently Viewed Products widget. session
store_notice[notice id] Allows customers to dismiss the Store Notice. session
woocommerce_snooze_suggestions__[suggestion] Allows dashboard users to dismiss Marketplace suggestions, if enabled. 2 days
woocommerce_dismissed_suggestions__[context] Count of suggestion dismissals, if enabled. 1 month
tk_ai Stores a randomly-generated anonymous ID. This is only used within the dashboard (/wp-admin) area and is used for usage tracking, if enabled. session
_ga Used to distinguish users in Google Analytics and track user activity on Web Site. 2 years
_gid Used to distinguish users in Google Analytics 24 hours
_gat Used to throttle request rate in Google Analytics 1 minute
* No personal information is stored within these cookies.

How We Use the Information We Collect:

We may use all of the information that we collect to:
  • Send you newsletters and/or other communications for which you have registered or requested and to generate business development;
  • Facilitate and attract client sales and marketing;
  • Contact you about the Web Site, including, without limitation, in our discretion to notify you of changes to this Privacy Policy, the Web Site’s Terms of Use, or other policies that affect your use of the Web Site;
  • Monitor or improve the quality, design, functionality of the Web Site;
  • Administer the Web Site’s systems and for other internal business purposes;
  • Customize the advertising and content you see and to otherwise personalize your experience on the Web Site;
  • Comply with and monitor compliance with our Terms of Use and other applicable agreements and polices;
  • Use Google Analytics to track aggregated website behavior, such as what pages you looked at, for how long, and so on. This information is important to us for improving the user experience and determining site effectiveness; and
  • For other purposes disclosed when you provide your information.
We may also use the information we collect through the use of cookies and/or web beacons to:
  • monitor metrics such as unique users (actually, unique web browsers), visits and page views;
  • monitor the effectiveness of our marketing campaigns; and
  • determine whether or not messages were opened, links were clicked or notifications/offers were acted upon.

When We Disclose the Information We Collect

With Whom We May Share Information:

We do not share your personal information with third parties for those third parties’ marketing purposes unless you opt-in to such sharing at the time you provide your personal information. We will share your IP address, your location, the device or technology used to access the Website, traffic referral and your generic interests with Google as a part of our use of Google Analytics. We may share non-personal information, such as aggregate user statistics, demographic information and web site usage information with third parties. In addition, we may share your information as disclosed at the time you provide your information, as set forth in this Privacy Policy and in the circumstances described below.

Third parties providing services on our behalf:

We employ third parties to perform functions on our behalf; examples include hosting or operating the Web Site, sending e-mail and/or other communications, providing wireless services, removing repetitive information from customer lists, data analysis, marketing assistance, and customer service. These third parties may have access to information collected by Company, including without limitation your personal information, for the purpose of performing such functions on the Web Site’s behalf.


Our Newsletters are periodically sent to users who have previously registered to receive such material. The information obtained during registration (e.g. email address) is securely stored to achieve a more tailored relationship with Company. E-mails given for this purpose are only used for this purpose. At any time, user can “unsubscribe” to this service using the hyperlink at the bottom of any of the e-mails received.

Business Transfers:

Company shares the information collected through the Web Site. Company may sell any of its assets, including the Web Site, or consummate other transactions in which your personal information is one of the key business assets for the transaction. In such a case, we may transfer your personal information as one of the business assets we transfer. Hence, Company reserves the right to disclose and transfer user information, including personal information, in connection with a sale of a majority interest in the equity of Company, a corporate merger, consolidation, or restructuring of Company, the sale of all or substantially all of our assets, or other corporate change of Company.

Legal Protections and Law Enforcement:

We may disclose information about our users, including your personal information, in the event we are required to respond to subpoenas, court orders, legal process or other valid law enforcement measures; to comply with a legal obligation; at the request of governmental authorities conducting an investigation; to verify or enforce compliance with the policies governing the Web Site and applicable laws; or to protect the legal rights, interests, or safety of the Web Site, our users or others. We may also use device identifiers to identify users, and may do so in cooperation with copyright owners, internet service providers, wireless service providers or law enforcement agencies in our discretion. Such disclosures may be carried out without notice to you. Company also reserves the right to disclose personal information and/or non-personal information that Company believes, in good faith, is appropriate or necessary to enforce our Terms of Use, take precautions against liability, to investigate and defend itself against any third-party claims or allegations, to assist government enforcement agencies, to protect the security or integrity of our Web Site and to protect the rights, property or personal safety of Company, our users or others.

Correcting / Updating Personal Information; Cancelling Subscriptions:

The Web Site may contain web pages through which you can correct or update some of the personal information you have provided to us through registration with the Web Site. With regard to subscriptions, you also may cancel (or modify, if applicable) your subscriptions by following the instructions provided to you in applicable communications regarding such subscriptions.

International Users:

The Web Site is hosted in the United States and is intended for and directed to users in the United States. If you are a user accessing the Web Site from the European Union, Asia, or any other region with laws or regulations governing personal data collection, use and disclosure, that differ from United States laws, please be advised that through your continued use of the Web Site, which is governed by U.S. law, this Privacy Policy and our Terms of Use, you are transferring your personal information to the United States and you consent to that transfer.


Company uses commercially reasonable physical, managerial, and technical safeguards to preserve the integrity and security of your personal information. We cannot, however, ensure, warrant or guarantee the security of any information you transmit to Company and you do so at your own risk. Once we receive your transmission of information, Company makes commercially reasonable efforts to ensure the security of our systems. However, please note that this is not a guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards. If Company learns of a security systems breach, then we may attempt to notify you electronically so that you can take appropriate protective steps. Company may post a notice on the Web Site if a security breach occurs. Depending on where you live, you may have a legal right to receive notice of a security breach in writing. To receive a free written notice of a security breach (or to withdraw your consent from receiving electronic notice) you should notify us at

Children’s Privacy:

The Web Site is a general audience web site. Protecting the privacy of children is especially important. We recognize the importance of safeguarding the privacy of children and encourage parents to check and monitor their children’s use of online activities regularly. The Web Site supports and complies with the Children’s Online Privacy Protection Act (“COPPA”) and other laws. The Web Site is not aimed at nor intended for children under the age of 13 and we will delete any information later determined to be from a user younger than thirteen (13). If you are under the age of 13, please do not use the Web Site. Our Web Site does not accept registration from children under the age of 13. No personally identifiable information (as defined in the COPPA, 15 U.S.C. Section 6501) is purposefully or knowingly collected from children under the age of 13 by Company on the Web Site without parental consent. Every user hereby agrees that all information you provide, including but not limited to age, shall be truthful and correct. Company will not condition a child’s participation in an online activity on the child providing more personally identifiable information than is reasonably necessary for participation in such activity.

California Privacy Rights:

A California resident who has provided personal information to a business with whom he/she has established a business relationship for personal, family or household purposes (“California Customer”) is entitled to request information about whether the business has disclosed personal information to any third parties for the third parties’ direct marketing purposes. In general, if the business has made such a disclosure of personal information, upon receipt of a request by a California Customer, the business is required to provide a list of all third parties to whom personal information was disclosed in the preceding calendar year, as well as a list of the categories of personal information that were disclosed. If you would like to access what browsing information we have – or ask us to delete any Google Analytics data – reach out to us at You can also do this yourself by deleting your _ga cookies and/or install the Google Analytics Opt-Out Browser Add-On. Under the law, a business is not required to provide the above-described information if the business adopts and discloses to the public (in its privacy policy) a policy of not disclosing customer’s personal information to third parties for their direct marketing purposes unless the customer first affirmatively agrees to the disclosure, as long as the business maintains and discloses this policy. Rather, the business may comply with the law by notifying the customer of his or her right to prevent disclosure of personal information and providing a cost free means to exercise that right. As stated in this Privacy Policy, we do not share or sell information with or to third parties for their direct marketing purposes unless you affirmatively agree to such disclosure. To prevent disclosure of your personal information for use in direct marketing by a third party, do not opt in to such use if asked when you provide personally identifiable information on the Web Site. Please note that whenever you opt in to receive future communications from a third party, your information will be subject to the third party’s privacy policy. If you later decide that you do not want that third party to use your information, you will need to contact the third party directly, as we have no control over how third parties use information. You should always review the privacy policy of any party that collects your information to determine how that entity will handle your information. California Customers may request further information about our compliance with this law by e-mailing Please note that we are only required to respond to one request per customer each year, and we are not required to respond to requests made by means other than through this e-mail address.

Notification of Changes and Your Acceptance of the Privacy Policy:

By using the Web Site, you acknowledge your agreement to the terms of this Privacy Policy. From time to time, Company may update this Privacy Policy. Company will use your personal information in a manner consistent with the Privacy Policy in effect at the time you submitted the information, unless you consent to the new or revised policy. Your continued use of the Web Site constitutes your agreement to this Privacy Policy and any future revisions. For revisions to this Privacy Policy that may be materially less restrictive on our use or disclosure of the personal information you have already provided to us, we will attempt to obtain your consent before implementing such revisions with respect to such information.

Your Rights:

You have various rights in relation to your personal data, including:
  • the right to request information regarding how your personal data is processed;
  • the right to have your personal data rectified if inaccurate or out of date;
  • the right to have your personal data erased in certain limited circumstances;
  • the right to object to certain processing or to have certain processing restricted;
  • the right to have your personal data transferred from one data controller to another; and
  • the right to lodge a complaint with your national data protection regulator.
If you have any questions about these rights, please do contact us at the contact information in the section below or contact your national Information Commissioner’s Office. Please note, these rights are not absolute and there may be conditions which must be met before you can enforce these rights.


The information we collect and maintain directly from you are stored on the servers of service providers that allow us to give you the best possible website experience. The pieces of information you provide when commenting, requesting tickets, or entering information for any other reason are stored on our servers for no longer than necessary in order to give you the best experience and are deleted after it no longer serves you a use. We may keep certain contact information such as e-mail addresses obtained from ticket requests in order to allow us to get back in touch with you for additional opportunities for tickets.

Contact Information:

Please email with any questions, comments, or concerns related to this Privacy Policy or to exercise the above rights. Alternatively, you can reach us via postal mail at: Al Roker Entertainment, Inc. 1357 Broadway, Suite 529, New York NY 10018

Date Last Modified:

This Privacy Policy was last modified November 15, 2020.